Download Page Size
Your page's file size is reasonably low which is good for Page Load Speed and user experience.
Download Page Size Breakdown
Download Page Size refers to the total amount of file content that needs to be downloaded by the browser to view a particular webpage. This includes HTML, CSS, Javascript and Images, though can include a number of other file formats. Generally media files like images and videos are significantly larger than text files and make up the bulk of Download File Size, but also represent the largest optimization opportunity. An important distinction here is 'Download' vs 'Raw' file size. Modern web protocols compress files during transfer, meaning files are usually smaller to download than their actual or 'raw' size. So any manual optimizations you perform would be on the 'raw' file. Download Page Size is one of the biggest contributors to Page Load Speed, which can directly affect rankings, user experience and conversions.
It is important to ensure your Download File Size is as small as possible by removing unnecessary files and minifying and optimizing others. 5MB is a good metric to strive for, though modern websites are gradually increasing in size.
Learn more in our guide
Social Results
Your social needs improvement
Facebook Page Linked
Facebook Page Linked
Creating Social Profiles as well as linking to these from your website can help to build trust in your business and provide other mediums to nurture your customer relationships.
We recommend creating all common Social Profiles and linking to these from your website. Most CMS systems will offer fields to enter your Social Profile URLs and will display these in a button row section in the footer.
Learn more in our guide
Facebook Open Graph Tags
Facebook Open Graph Tags
Facebook Open Graph Tags are a type of structured data that can be placed on your page to control what is shown when your page is shared on Facebook. You can indicate exactly what content should appear in a sharing snippet's title, description, imagery and other information. This is useful when pages like your homepage, products or articles are shared, and effective sharing can drive traffic and conversions. You may want to ensure that the content presented is correct and has the highest chance of attracting visitors. If you don't define specific content, Facebook may decide automatically which pieces of text and imagery are displayed which may not always be correct or appealing.
We recommend defining as many of Facebook's Open Graph fields as possible, and inserting this code into the HTML of your page. Facebook has a helper tool for creating this content, or sometimes it can be written automatically with the help of a CMS plugin.
Facebook Pixel
Facebook Pixel
Facebook Pixel is a piece of analytics code that allows Facebook to capture and analyse visitor information from your site. This allows you to retarget these visitors with Facebook messaging in future, or build new 'lookalike' audiences similar to your existing visitors.
In can be a good idea to install a Facebook Pixel if you intend to do any Facebook related marketing in the future in order to prepare audience data.
X (formerly Twitter) Account Linked
X (formerly Twitter) Account Linked
X Cards
X Cards
Similar to Facebook Open Graph Tags, X Cards are a type of structured data that can be placed on your page to control what is shown when your page is shared on X. You can indicate exactly what content should appear in a sharing snippet's title, description, imagery and other information.
We recommend defining as many of X`s Cards as possible, and inserting this code into the HTML of your page. X has a cards markup tool for creating this content, or sometimes it can be written automatically with the help of a CMS plugin.
Instagram Linked
Instagram Linked
LinkedIn Page Linked
LinkedIn Page Linked
Social Shares
Social Shares
YouTube Channel Linked
YouTube Channel Linked
YouTube Channel Activity
YouTube Channel Activity