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SSL or Secure Socket Layer, is a security technology that encrypts data between your website and a visitor. It ensures that the transfer of sensitive data like passwords and credit cards are done securely. Using SSL on all pages is a modern standard, and Search Engines have made it a ranking signal in recent years.
SSL can often be switched on quite simply in systems like Wordpress, Wix etc. Often in more custom websites though, it may require the help of a technical resource to install and configure this on your website. After installation, test that your website loads successfully at a HTTPS:// location.
SSL is a security technology which ensures sensitive data like passwords and credit cards are sent securely between your website and visitors. If you have SSL enabled, it is also very important to ensure that your page is actually forcing usage of HTTPS by redirecting from a non-secure HTTP version to secure HTTPS version. Not doing this means users and Search Engines may continue to access insecure versions, which can also reduce your ranking ability.
Often systems like Wix or Shopify will make it easy to enable, and redirect to SSL versions. If you have Wordpress, or a custom built site, you may require a developer's involvement to ensure that pages are being redirected to their new HTTPS versions. This can be done within a site's configuration or htaccess rules.
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Core Web Vitals are UI Metrics designed by Google that measure the overall quality of user experience on your site. They assess things such as the appearance of content, interactivity of the page and visual stability from the moment of page load. Core Web Vitals are gathered from real world usage data of a website (hence some smaller websites that haven't been well sampled may not return an appropriate result). Google has made Core Web Vitals a ranking factor for pages with increasing importance.
To improve your Core Web Vitals scores, you may need to read Google's documentation on the topic and follow the recommendations provided in the Google's PageSpeed Insights assessment.
The Viewport is a Meta Tag within the page's HTML which gives the browser instructions for how to control the page's dimensions and scaling. Setting the Viewport is particularly important for mobile and tablet device responsiveness, as without it, the page can appear incorrectly sized and require zooming or scrolling to view content.
Make sure you include one Meta Viewport tag in the Head section of page HTML.
Lab Data | Valor |
---|---|
First Contentful Paint | 4.3 s |
Speed Index | 7.2 s |
Largest Contentful Paint | 37.4 s |
Time to Interactive | 38.5 s |
Total Blocking Time | 0.1 s |
Cumulative Layout Shift | 0 |
Oportunidades | Poupanças estimadas |
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Reduce unused JavaScript | 3 s |
Eliminate render-blocking resources | 2.21 s |
Avoid multiple page redirects | 1.11 s |
Defer offscreen images | 0.3 s |
Serve images in next-gen formats | 0.3 s |
Reduce unused CSS | 0.3 s |
Minify JavaScript | 0.15 s |
Properly size images | 0.15 s |
PageSpeed Insights is a tool from Google that evaluates a website's performance in both mobile and desktop, providing suggestions for how to improve it. Google has indicated that performance is becoming a more important ranking factor, so understanding Google's own analysis of your site is valuable. Also irrespective of SEO rankings, it has been well researched that pages that load faster perform better in user bounce rate and conversions.
We recommend reviewing and implementing some of Google's listed opportunities to improve your site.
Lab Data | Valor |
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First Contentful Paint | 0.9 s |
Speed Index | 3.6 s |
Largest Contentful Paint | 6.5 s |
Time to Interactive | 7.2 s |
Total Blocking Time | 0.12 s |
Cumulative Layout Shift | 0 |
Oportunidades | Poupanças estimadas |
---|---|
Reduce unused JavaScript | 0.36 s |
Avoid multiple page redirects | 0.34 s |
Eliminate render-blocking resources | 0.27 s |
PageSpeed Insights is a tool from Google that evaluates a website's performance in both mobile and desktop, providing suggestions for how to improve it. Google has indicated that performance is becoming a larger ranking factor, so understanding Google's own analysis of your site is valuable. Also irrespective of SEO rankings, it has been well researched that pages that load faster perform better in user bounce rate and conversions.
We recommend reviewing and implementing some of Google's listed opportunities to improve your site.
Page text legibility is important from an accessibility perspective, and also to ensure your users can comfortably spend time on your site. In particular it's important to review text legibility on mobile and tablet devices where the text may naturally be smaller or lower lighting could make it more challenging to read.
We recommend reviewing the legibility of your text including less considered items like footer links and text.
Tap Target Sizing refers to the size of buttons, links and other navigational elements on the page. On touch screen devices in particular these elements can't be too small or too close together or they will impede clicking and frustrate users.
We recommend reviewing the Tap Target Sizing of your of all your text to ensure they're easily clickable including less considered items like footer elements.
Imagem | Guardar Tamanho | Guardar Percentagem |
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https://www.borhalo.com/elements/blog/491.jpg | 103.08KiB | 23% |
Image and media files in general tend to be the largest component of file size on most modern webpages. File size can directly impact how quickly a page loads, and subsequently the quality of the experience for users. Images in general can have a large range in how much they can be optimized. For example, a high quality photograph downloaded from a camera could be 16MB, but using a reasonable level of size reduction and optimization could comfortably reduce it to 150KB without a noticeable amount of quality loss.
Review the images used on your site, starting from the largest in file size to determine if there are optimization opportunities. You can use common image editing tools like Photoshop or even free online compression tools to optimize them.
Minification is a procedure run on code text files that can reduce the text size by removing white space and substituting common values or names with shorter versions. Minification also offers the additional value of making code much harder to read and reverse engineer by third parties. It is best practice to minify any exposed JS and CSS Files before publishing them to a live site.
Minification can be done automatically through some development tools and website build procedures, or through minification CMS Plugins, or manually through minification tools available online.
DMARC (Domain-based Message Authentication, Reporting, and Conformance) is a DNS record that can be added for a site to help prevent email spoofing from malicious parties. It is more frequently being adopted as a mailing requirement by email providers like Google and can affect deliverability rates if not in place.
We recommend reviewing the documentation from both your email delivery platform as well as common recipient platforms like Gmail and Outlook to determine the appropriate DMARC records and how to implement this into your site's DNS
An SPF (Sender Policy Framework) record is a DNS record that is set to identify mail servers and domains that are allowed to send email on behalf of your domain and is designed to help combat email spoofing.
We recommend reviewing the documentation of all the delivery platforms you use to determine the appropriate SPF records to implement for your site to ensure highest deliverability.
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Resultados Sociais
Página do Facebook conectada
Página do Facebook conectada
Etiquetas de gráfico aberto do Facebook
Etiquetas de gráfico aberto do Facebook
Píxel do Facebook
Píxel do Facebook
Conta X (anteriormente Twitter) conectada
Conta X (anteriormente Twitter) conectada
Cards X
Cards X
Instagram conectado
Instagram conectado
Página do LinkedIn conectada
Página do LinkedIn conectada
Partilhas Sociais
Partilhas Sociais
Canal no YouTube conectado
Canal no YouTube conectado
Atividade do canal no YouTube
Atividade do canal no YouTube