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SSL or Secure Socket Layer, is a security technology that encrypts data between your website and a visitor. It ensures that the transfer of sensitive data like passwords and credit cards are done securely. Using SSL on all pages is a modern standard, and Search Engines have made it a ranking signal in recent years.
SSL can often be switched on quite simply in systems like Wordpress, Wix etc. Often in more custom websites though, it may require the help of a technical resource to install and configure this on your website. After installation, test that your website loads successfully at a HTTPS:// location.
SSL is a security technology which ensures sensitive data like passwords and credit cards are sent securely between your website and visitors. If you have SSL enabled, it is also very important to ensure that your page is actually forcing usage of HTTPS by redirecting from a non-secure HTTP version to secure HTTPS version. Not doing this means users and Search Engines may continue to access insecure versions, which can also reduce your ranking ability.
Often systems like Wix or Shopify will make it easy to enable, and redirect to SSL versions. If you have Wordpress, or a custom built site, you may require a developer's involvement to ensure that pages are being redirected to their new HTTPS versions. This can be done within a site's configuration or htaccess rules.
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DMARC (Domain-based Message Authentication, Reporting, and Conformance) is a DNS record that can be added for a site to help prevent email spoofing from malicious parties. It is more frequently being adopted as a mailing requirement by email providers like Google and can affect deliverability rates if not in place.
We recommend reviewing the documentation from both your email delivery platform as well as common recipient platforms like Gmail and Outlook to determine the appropriate DMARC records and how to implement this into your site's DNS
An SPF (Sender Policy Framework) record is a DNS record that is set to identify mail servers and domains that are allowed to send email on behalf of your domain and is designed to help combat email spoofing.
We recommend reviewing the documentation of all the delivery platforms you use to determine the appropriate SPF records to implement for your site to ensure highest deliverability.
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Social Results
Facebook Page Linked
Facebook Page Linked
Facebook Open Graph Tags
Facebook Open Graph Tags
Facebook Pixel
Facebook Pixel
X (formerly Twitter) Account Linked
X (formerly Twitter) Account Linked
X Cards
X Cards
Instagram Linked
Instagram Linked
LinkedIn Page Linked
LinkedIn Page Linked
Social Shares
Social Shares
YouTube Channel Linked
YouTube Channel Linked
YouTube Channel Activity
YouTube Channel Activity