The SEOptimer Blog

17 Dec

What is Competitive Intelligence in SEO and How to Gather Insights

Competitive intelligence in SEO is the process of analyzing your market rivals to understand their tactics, strengths, and weaknesses. It is not about copying what competitors are doing. It is ab...

10 Dec

What are Transactional Keywords and How They Can Drive More Sales

Some SEO keywords attract casual browsers, while others bring in customers who are ready to buy. Transactional keywords fall into that second, more profitable category. These are the search terms...

5 Dec

How to Refresh Old Content for SEO and the Age of AI

Key Takeaways A content refresh is the process of updating existing blog posts with new information, visuals, and structure to improve accuracy, relevance, and search visibility. Updated conten...

4 Dec

What are Referring Domains? How to Check Them and Get More

While many people focus on the total number of backlinks a site has, the number of referring domains is arguably more important. Understanding what referring domains are and how to get more of the...

2 Dec

What are Sitewide Links and Do They Impact SEO?

Key Takeaways Sitewide links appear on every page and are mainly used for navigation, branding, or attribution. Google heavily discounts their SEO value and treats many sitewide links from one

26 Nov

Search Everywhere Optimization: How to Build Visibility on All Search Platforms

Key Takeaways Search Everywhere Optimization helps brands stay visible across all search platforms. Consumers use on average 6 touchpoints to do product research, and 50% rely on 4+ channels.

21 Nov

SaaS SEO: A Step-by-Step Guide for Software Companies

Key Takeaways SaaS SEO can reduce customer acquisition costs by up to 60% compared to paid advertising. Most B2B purchase decisions beging with a Google search. Successful SaaS SEO requires ma...

19 Nov

Holistic SEO: How to Make Your Entire Website Rank Better

Key Takeaways Holistic SEO improves your entire website, not just keywords or individual pages. Holistic SEO is a long-term approach that can lead to more stable rankings, better traffic, and l...

14 Nov

SEO for Carpet Cleaning: Tips to Rank Higher and Get More Leads

Carpet cleaning SEO is one of the best ways to get more local customers and grow your business. For carpet cleaning companies, having a strong online presence can make the difference between a ful...

12 Nov

How to Rank in AI Overviews (with Insights from Top SEO Experts)

Steps to Rank in AI Overviews Keep your content fresh Make your content easily scannable Build your online reputation Improve your site's E-E-A-T scores Optimize for traditional SEO Format ...

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